Cowshed, the British spa and body care brand founded at Babington House in Somerset, was relaunched to reconnect with its heritage while redefining its place within the modern wellness market.

The project repositioned Cowshed as a modern British heritage brand, elevating its identity while preserving the authenticity that has defined it since the beginning. At the heart of the refresh was a desire to rewild the brand, bringing back the wit, personality and distinctly British charm that had made Cowshed so memorable, while placing fragrance, ritual and everyday indulgence centre stage.

To express this visually, we collaborated with Finnish textile and surface designer Reeta Ek, whose expressive monotype botanical illustrations capture the mood and character of each scent.

The result is a cohesive brand identity that honours Cowshed's origins while establishing a more contemporary, distinctive presence across product, retail and digital touchpoints.